Discover Panel – Design in-app self-serve content learning and onboarding experiences (Adobe)

Employer: Adobe
Role: Content Experience Lead
Responsibilities: Create content strategy for various learning paths from the Discover panel; design the UX content experience that’s contextual and comprehensive

The Discover panel offers contextually relevant Help and learning resources to quickly locate Help articles and work efficiently with the tools in Illustrator and Photoshop.

The panel gives you recommendations that improve speed and efficiency with Illustrator tools. These recommendations include tips and tutorials on how to get multi-step workflows done faster

Discover Panel: Design in-app self-serve content learning and onboarding experiences

Content strategy goals and pillars

Create a user-first content strategy to deliver a seamless, easy-to-use in-app search experience for users who want to consume help content throughout their project workflow.
Enforce new feature adoption by educating users about the value proposition and how-to-use these features using step-by-step walkthroughs.

Content strategy themes

Provide contextually served content based on the access point
Offer content framework details to best guide users to achieve their design goals (based on their entry point into the search experience)
Bridge the learning gap between currently available resources
Empower users to feel confident with each tool and enable them successfully complete the tutorials

Rich tooltips: Framework

Open Tool Technique explaining how to use the tool.
Offer related Help content offering more information on how to use the tool. Create new article meant to give users quick tips on how to use tools. Ideally, 5 steps or less.
Provide tutorials detailing workflows featuring the tool.